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When It Comes To Search Engine Optimization, We’re The Font Of Knowledge You Need

Now that your site is up and running, you are probably wondering what to do. You most definitely need to have your site ranked high enough for people to view it. The article that follows will help you with knowledge on how to do that.

Look at competitors’ sites’ source codes found on the websites of your competition. This can show you see how they use SEO on their site and which keywords they’re using.

This is very true for the people who discover you through YouTube because it is easy to remember.

Meta tags are an extremely useful tool for optimizing your website. Meta tags should relate directly to your website on results pages of major search engines. It is important to keep your meta tags short but informative. This type of tag usage will draw in more guests into your site.

Using a product feed can really help draw traffic and business to your site. Feeds can contain information about your business such as descriptions, prices and prices.Submit these to comparisons sites which compare prices and to the major search engines.

If you want to get more traffic, add a site directory. A site map can go to any page on your site.

Try to include a transcript for videos or audio you post to your site.

Research keywords first so you begin.Learn which particular keywords will be best for you to incorporate into your website.Keyword research will allow you know what search terms people are searching for in your categories.

You need to go through your site for errors, lest you leave the “r” out of the word “shirt.”Make sure your site is easy to read for both human visitors and search engines.

It is important to constantly release new content and publish fresh articles.Websites with new content will be more useful to search engines than those who barely update their sites. Sites with fresh content tend to have higher search engine results pages.

Keep your site focused on a dozen or so main keywords or phrases that really capture the essence of what your website actually focuses on. Use online analytical tools to figure out which phrases and words really bring you the most traffic.

Once this thought has settled in, you can make things improved and do well with business. Don’t stop making your business better along with your website so more visitors.

Certain search engine bots don’t react well to it, although you can use Javascript in your pages. Remember that some search engines will see your website differently due to the different capabilities found in the respective crawlers, even though using Java on a site is up to its owner.

The keywords in your title tags carry more weight than anything else on the page.

Use plurals and longer or plural form of keywords to generate more search engine. Some engines use what is known as keyword stemming. Such as “accountant, they may not see your site in the results if you only used “accountant” as a keyword, if you choose a keyword that has other possible endings. Use the keyword stemming technique by choosing longer form keywords for example, such as “accounting” to get results for “accountant.”

Join as many prominent organizations as you can when you are working to optimize your search engine rankings.This assists with local searches because it is usually linked to you.

SEO can really make a difference to your site, as mentioned before. If it can be found via searches, you can boost the level of traffic your page receives. Use the tips above when performing search engine optimization.

Social Media Marketing Advice For The Business Owner

That being said, social media market campaigns can fall flat if they aren’t planned adequately.In this article you will read about ways to use popular social media marketing.

If you are using Twitter to promote your business, then make certain to regularly respond promptly to any communications with your followers. Thank people that mention you, and let them know you appreciate their patronage. This will build a more solid foundation with your potential customers.

Let your customers know that you are going to start being active in social media. When these people join your page, most of these sites will also inform their connections they are following you. This basically amounts to free advertising should not take lightly. It is also more value than ordinary advertising since it’s a referral.

YouTube users are generally better leads because they have generally already seen a video you have posted, as they will already know a bit about you when they view the videos you have uploaded to YouTube. If your visitors already know something about your product line before browsing your website, they will have more knowledge about your products and potentially complete more purchases.

To be successful in the field of social media marketing, you need to act like you’re successful until you actually are successful. Look at how they’ve designed and analyze what they post and what specials they have.

Ask for help while running your social media marketing campaign. This market is enormous; there are many designers and consultants can create a website and social media strategy that works for you. This may be costly, but it can be helpful.

If you don’t provide any activities or interact with people, then your social media campaign is not going to succeed.

Ensure that this is clearly visible on your websites, blogs, website and on your signature when you go to leave a comment. You also link every social media sites.

Even with constant revolutions in how we communicate on social networks, you must always maintain a professional attitude.

Your social media sites are a great way to advertise your retail store or order your products online. You can post news and announcements about discounts, or new locations you’re opening up. People must perceive adding you via Facebook interesting to them.

Be prepared for the negativity associated with using social media marketing. You can also use your social media pages to improve customer relations, but you must be able to deal with with unhappy customers too. Do not turn your back on it but face it head on and try to make them happy.

Use as many social media sites when marketing. While Facebook may be the most popular and effective tool, don’t neglect using others like twitter or MySpace. You have a better chance of success if you implement many types of media outlets.

Make the contest fun, fun, and relative to your services and products.

Use social media for market research new products and to get feedback on current products. They can give you information you did not realize about your product, and it is free.

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Follow others on Twitter who follow you. This is something that most people expect. It shows that the company is friendly and they are equal to you.

There are countless advantages of using social media marketing for your business. A lot of people are getting on social media sites every day, and you can get a great audience by using them. Hopefully, this article has helped you to understand more about using social networking to achieve your business goals. Start setting up social media accounts and enjoy your profits!

What You Should Know About Social Media Marketing

Social media marketing offers a way for companies can promote themselves like no other technique. Social media enables businesses to market their products and services without spending tons of money, and your business needs to promote itself on these services to gain access to all of the potential customers. The following article will help you some useful tips on this kind of marketing.

Twitter can be a good way to promote your business. If your business develops an effective Twitter-based strategy, you will put your brand in front of hundreds, if not thousands, of eyeballs every single day. Take time to educate yourself on using hashtags, keywords, and all other things in the Twitter world.

If you’re going to use Twitter for social media marketing, try creating varied and rich content for your social media marketing. Send out tweets with advice and informative tips that are relevant to your niche. Mixing these tweets together will keep your followers remain interested with your tweets.

Put a “retweet” button on every blog post.This makes it much easier for readers to share your content on Twitter. It greatly increases the number of potential people you can connect with.

YouTube can be a an effective way to attract site visitors, because your posted videos have already provided them with a preview of what you have to offer. If your visitors already know something about your product line before browsing your website, they will have more knowledge about your products and potentially complete more purchases.

Determine the kind of interactions you really want to have with your customers. Keep your advertising simple by using social media marketing. If you actually want to build a loyal customer base who repeatedly comes back and buys from you, try starting by saying hello. Your customers will take the lead you know how to proceed.

To successfully market your products and services with the help of social media, you need to act like you’re successful until you actually are successful. Look at what they are posting and filled their profiles and read through their regular posts.

It takes some time and patience to build a presence on any social media marketing strategy. It is extremely unlikely that you will wake up tomorrow morning with a few thousand new followers. It has happened, but it is unlikely that you will receive viral following in just one night. You must simply build your profile and practice patience; it will happen for you!

You can simply write an article when you get up to one thousand followers on Twitter for instance. Thank your followers for showing an interest in your social media site.This type of article is going to get spread around fast.

Set up a Twitter account to automatically send out each of your Internet blog.You can also link to quality blog posts from other quality website as part of your update campaign. They will love being mentioned on a company’s feed, and the followers of your posts will enjoy the great content you provide.

When you post a video to Youtube, add a link to your website in the description, and ensure Twitter and Facebook buttons are near your videos, and on your channel. If you can get people who view your video to share it on social media, they will probably share your videos with their friends.

As you have no doubt witnessed, a growing number of businesses are employing marketing campaigns through social media, because significant returns can be gained for minimal cost. If you apply the ideas and knowledge presented in the preceding paragraphs, you too can grow your business presence and sales by harnessing the booming growth of this communication medium.

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The Best Internet Marketing Tips In Today’s Age

The following article will help you understand how to market your products and services over the internet.

Make sure you get feedback and suggestions. This is important if you want to be successful because your business is. Get feedback from peers, relatives and even your competition. Take all feedback under advisement and make changes that you see fit.

This helps them feel more informed prior to purchasing anything. This educates them that you are just supplying information; the choice of whether to buy or not is entirely up to them.

Internet marketing needs to be taken seriously and researching up-to-date techniques will prove helpful. Many people have advice columns or services for a fee. You should also choose a marketing strategy that appeals to you; one that you will stick with over the long haul.It may start slowly, but it will be worth the time you put into it.

Knowing what your competition is vital part of internet marketing.

Consider creating a section of your website where you can list all of your products by traits. You should always keep your website structured page that offers a good variety of products and services.

One way to increase the number of contacts is to set up a page asking for email addresses. It is a way to prompt your visitors to share their emails. You could even offer an inexpensive promotional item to get them to fill out contact information. This way to build up your mailing list and they get a free item.

Use internal links that link to other areas on your keywords. Internal links are a free way to advertise to current customers and to help get you with greater chances of ranking higher during search engine results.

Be as content focused and through as you can when you are building a website.You should concentrate on giving new information to your customers in a short time period to ensure that they are informed about what have purchased. Avoid redundancy and meaningless data which will not interesting to the customer.

Don’t overlook direct marketing; it’s a strong tactic to run in conjunction with Internet marketing. Contact your customers by email, phone, or email and tell them about your specials and services.

If your business website is always looking the same, at least include a blog that you update frequently. Search engines want fresh content, your site can begin to be ranked lower.A blog makes it easy to keep your site updated with fresh content consistently.

Just about all cell carriers permit you to have dedicated number for the same phone. So get a number.

Image searches offer an unusual method of enhancing your internet marketing strategies. People who are just trying to find pictures might end up at your site and look around. This creates great branding and your site.

If you are interested in having more visitors to your site, look to improve on optimizing your site for the search engines by having a unique and original content. This is true for any online retailer that are competing to sell the same items as many other retailers online.You want to be unique and set yourself apart from the other sites, have a trusted employee write it or hire an article writer.

Try adjusting content and content delivery so that puts your viewer in control.It is critical these days due to all of fresh air in a world filled with spam and emails. Always offer an opt-out option; this helps to create a link people can click on trust and respect.

Understandably, it may take some time to learn a new career, but the only way is by actually trying. You can get yourself off to a great start by following the steps outlined in this article.

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Don’t Go Another Day Without Reading These Internet Marketing Tips!

Internet marketing is the best way to get noticed online.Although it may seem relatively easy, there is much to learn for any beginner seeking success with Internet marketing. The powerful advice in the article below can get you some great insight and tips on how to become a professional Internet marketing.

Provide a button that allows others to quickly and easily links back to your website by providing an attractive link-back button. People that think alike will click it and your site will be linked to theirs, and you will enjoy additional traffic.

A little sizzle in your website design can be good, but try not to make it too distracting. You only have around five seconds to bring their attention to your website. If your site doesn’t look interesting by then, they’ll probably already be gone.

You need to create a great site before you can attempt to get it ranked.This is a crucial initial step for anyone who is creating an online company. If your site is functional and visually appealing, you will have less work in the future.

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Make the best use of email for marketing your business. Your subscribers should not feel as if they are being spammed, not annoyed. With a newsletter, you can stay in touch with past customers, and make him or her feel welcome to return to your website.

Big business do not get that way through sheer luck. Do you believe that Coca Cola just hit a stroke of luck when they developed their soda drink idea?They had a superb job of marketing their product.

One good piece of internet marketing that many tend to forget is to simply keep websites simple. Smart owners are aware that not everybody will be able or will want to use this kind of technology. A website can be more functional without such flashy bells and whistles.

Keep your content new and current. A nice up-to-date site is one which will attract more people.

You could also join online communities, read blogs, go to seminars, and download and study e-books.

Encourage readers to imagine life and how much easier it would be when they use of a product you are selling. Your copy should make it seem as if your customer to imagine using your product.

If you want to increase site traffic and improve search engine optimization, and do better in search engine results, unique content. This is even more important for any online retailer that are competing to sell the same items as many other retailers online. You want to be unique and set yourself apart from the other sites, have a trusted employee write it or hire an article writer.

You will gain more business if you allow more payment options available. While it might seem okay to just offer credit cards as a method of payment, you should also let people pay via online payments like PayPal and their own bank accounts.

A good Internet marketing tip is to always come off as someone who is an expert in whatever it is you are offering on your site.

This provides your customers to feel more secure and provide some credibility for your company.

Make your site available to people in many different countries.This means that you would re-interpret your website into different versions need to be in various languages. This can expand your customer base and get traffic from all over the world.

In conclusion, internet marketing is a popular way to get products noticed. If you want to see success with Internet marketing, you must know what you are doing. The advice given to you in the above article was created for you to become both knowledgeable and successful at Internet marketing.

Optimize Your Site for Google Answer Box

Have you ever Googled in search for an answer, and gotten the answer right away at the top of search results, without having to click through to a website? Then you have seen Google’s famous (or, depending where you rank in search results, infamous) Answer Box powered by the Knowledge Graph. For search users, it’s a blessing because it provides immediate answers to your questions without additional clicks through to a website.

To website owners, on the other hand, it can be a blessing or a curse. It can be a blessing in two scenarios: if your website is the one that provides the answer for the Answer Box and leads the searcher to click through for additional details, or if your website is the closest search result that provides either a more thorough answer or a next step.

On the flipside, it can be a curse if your website provides the same answer as the Answer Box or if your website is too far down the page so that searchers either get their answer from the Answer Box or the next relevant result instead.

In this post, I am going to dissect some popular Google Answer Box search results to help you learn how to optimize your site and, hopefully, get more clicks.

For the purposes of this experiment, we will be using the Chrome incognito window to prevent as much personalization as possible.

Google Answer Boxes with No Source

First, let’s look at the Google Answer Boxes you just can’t win, or ones where your website will likely never be able to supply the answer. Like today’s date and time. If someone searches for today’s date and time, Google will give them the answer them based on their current location.


While you can’t win in terms of being the source of information for the Google Answer Box information, you can win in terms of what the search user will see next. The key in this instance is the meta description the web page that comes up. What can your web page offer beyond just the date and the time?

Google Answer Boxes with Useless Answers

Sometimes, Google Answer Boxes don’t exactly provide the answer that the searcher is looking for. For example, if someone searches for “when is game of thrones on”. Granted, this one is a tough one to answer since there are so many cable networks, time zones, etc. So considering, you would think no answer is the best answer. But instead, a searcher might get this.


Since Wikipedia is a trusted source, it naturally becomes the source of many of Google’s Answer Boxes. And if you were to click through to this Wikipedia article, you would get the dates of as many episodes of Game of Thrones that are scheduled to premiere. But not exact times.

So in this instance, TV Guide wins the day by ranking below the useless Google Answer Box by providing just what the searcher needs – a guide to when Game of Thrones will be on next on their cable network in their location and time zone.

Google Answer Boxes that Provide All the Answers

Other times, Google provides just the answers a searcher is looking for. So well, in fact, that the searcher may not need any additional info. Like this search for the current MLB standings.


In this instance, if you want to get people to your website, you have a few options. Beneath the Google Answer Box, the searcher will see the latest news about the current MLB standings. This might be a good time to create articles similar to the ones you see above, along with predictions about the postseason like the MLB provides in their in-depth links below the news links.

Further down the search results, you’ll see more MLB standings from other leading publications.

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Boca Raton Dentist Marketing Tips For Fastest Growth Of Their Practices

Boca Raton Dentist MarketingYou’re about to discover the secrets of fast dental practice success with Google AdWords. Google AdWords is an incredible opportunity for rapid growth and profits and is an advertising platform unlike anything ever created in the history of marketing. If you are ready to learn about generating leads online and growing the bottom line of your dental practice, let this be your guide.

I’m excited to have this opportunity to reach out to Cosmetic dentists and dental professionals like you that are looking to dominate the internet and grow your dental practice. It’s an exciting time for you right now. There is a world of opportunity right in your own community that is just waiting for you to tap into it, and I’m going to show you how.

When it comes to marketing, everything you do needs to get real, measurable results. This is MUCH different than a big ad agency creating national campaigns for a big fast food chain. There are a lot of factors that go into getting solid results including business niche or marketplace, but what I will say is that the tips and strategies I will be detailing are a fantastic way for any dental practice to see solid, measurable growth in their business.

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Amazon Is Quietly Eliminating List Prices

SAN FRANCISCO — In a major shift for online commerce, Amazon is quietly changing how it entices people to buy.

The retailer built a reputation and hit $100 billion in annual revenue by offering deals. The first thing a potential customer saw was a bargain: how much an item was reduced from its list price.

Now, in many cases, Amazon has dropped any mention of a list price. There is just one price. Take it or leave it.

The new approach comes as discounts both online and offline have become the subject of dozens of consumer lawsuits for being much less than they seem. It is also occurring while Amazon is in the middle of an ambitious multiyear shift from a store selling one product at a time to a full-fledged ecosystem. Amazon wants to be so deeply embedded in a customer’s life that buying happens as naturally as breathing, and nearly as often.

“When Amazon began 21 years ago, the strategy was to lose on every sale but make it up on volume,” said Larry Compeau, a Clarkson University professor of consumer studies. “It was building for the future, and the future has arrived. Amazon doesn’t have to seduce customers with a deal because they’re going to buy anyway.”

Or so Amazon hopes. Digital stores live by Alec Baldwin’s maxim in “Glengarry Glen Ross”: “Always be closing.” The retailer has been experimenting with another method of closing a sale. It tells the potential buyer what the price used to be on Amazon.

For example, Amazon originally promoted the Rave Turbo Chute as being discounted by 36 percent. Then, all mention of a discount was dropped and the 60-foot water slide was simply listed at $1,573.58, with an explanation that it used to be $1,573.59 — one penny more. Then, it dropped the old/new price comparison. Then, it dropped the price to $1,532.01 and put the comparison back.

“They still need to showcase deals, but the question is, How?” said Michael Kovarik, who runs a comparison-pricing start-up called Rout.

That is why stores love big discounts: they work. In studies by Mr. Compeau and others, the perception of a deal is often what makes the purchase happen.

“We’ve been conditioned to buy only when things are on sale,” said Bonnie Patten, executive director of, a consumer information site. “As a result, what many retailers have done is make sure everything is always on sale. Which means nothing is ever on sale.”

Amazon has both benefited from that conditioning as well as encouraged it, which is most likely why it is changing cautiously. It began eliminating list prices about two months ago, pricing specialists say, both on products it sold itself and those sold by other merchants on its site. The retailer did not return multiple requests for comment.

“Our data suggests that list prices are going away,” said Guru Hariharan, chief executive of Boomerang Commerce, a retail analytics firm. Last spring, Boomerang compiled a list for The New York Times of 100 pet food products that Amazon said it was selling at a discount to a list price. Only about half of them still say that.

“Amazon is a data-driven company with very few sacred cows,” Mr. Hariharan said. “At the very least, it is conducting a storewide test about whether it should change its pricing strategy.”

With a majority of Amazon products, the presentation of a bargain used to be front and center. Take, for example, the Breville Infuser Espresso Machine. A few months ago, Amazon said this was an $800 machine that it was offering for $500, a discount of 38 percent.

Two articles in The Times earlier this year on the problems with online list prices drew on a randomly assembled list of 47 discounted housewares, leisure and other products on Amazon, including the Breville Infuser.

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Over the Fourth of July weekend, the list price was gone for 39 of those products. The Infuser page, for instance, simply said what it would cost to buy at that moment, which was $483. Nineteen of the product pages tried to encourage a sale by pointing out that the price used to be higher on Amazon, although no time period was given.

“Amazon is showing it can fix the problem if it wants to,” Ms. Patten said.

The problem with list prices or, as they are sometimes called, manufacturers’ suggested retail prices, is that they are regularly more of a marketing concept than what anyone is actually charging. When Amazon was saying the list price of the Breville Infuser was $800, Breville itself was selling the machine for $500 — about the same as Amazon. Other retailers sell it for $500, too. Breville confirmed the price was $500.

Bargains online and offline that are not real bargains are breeding legal action, much of it using a tough California law against deceptive advertising. New cases have been filed in the last few months against Macy’s, J. Crew, Gymboree, Ann Taylor, Ralph Lauren and the website Wines ’Til Sold Out, according to Twenty-four cases were filed in the first six months of 2016, nearly as many as the 25 in all of 2015.

There have been at least 10 settlements. In April, a Los Angeles judge gave preliminary approval to a $6 million offer by Kohl’s Department Stores. That deal came on the heels of a $50 million preliminary settlement by J. C. Penney.

Amazon itself was the target of a fake-discounts suit — an unexpected development, because all Amazon customers agree to go to arbitration instead of court. A judge dismissed the complaint but the plaintiffs are now appealing, saying the arbitration clause is “unconscionable” and should be invalidated. Amazon declined to comment on the suit.

The shift away from list prices is taking some merchants on Amazon by surprise. A seller named Travis complained in an Amazon forum that the list price on his product — which he did not identify — had disappeared from the site. “I’m well aware that it is bogus but it is a common marketing tactic that works very well at boosting sales,” he wrote.

Amazon also appears to have stepped up its monitoring of a vendor system that allowed some sellers to insert data that listed their products as 99 percent or even 100 percent off. Another Amazon seller who complained that his list prices were not showing up said he was told by the retailer that it was routinely checking list prices on other sites.

Mr. Kovarik of Rout said his analysis indicated that Amazon was regularly eliminating more list prices. “In early May, about 29 percent of the products we saw were missing list prices, but now the number is up to about 70 percent,” he said.

Amazon has always focused on driving revenue while disregarding profits. That had many implications: It was driven to try new things; it could undercut any competitor who focused on price; it could literally buy customer loyalty.

In Amazon’s third decade, with its complete domination of the e-commerce landscape, there are signs it is beginning to emphasize the value each customer brings.

“They are trying to figure out what product categories have customers who are so tied into the Amazon ecosystem that list prices are no longer necessary,” Mr. Compeau, of Clarkson, said. In some categories, like groceries, Amazon seems to be using just one price, the buy-it-now price.

If Amazon brings the milk and music into your house, not to mention videos and e-books and the devices to consume them on, as well as a hot dinner and just about any other object you could want, that presents a pricing challenge of a different sort. Untangling what those deals are worth — as opposed to what they cost — is probably impossible.

“Twenty years ago, we were hesitant to trust online companies with our credit card information,” Mr. Compeau observed. “Now we’re being asked to trust them completely.”

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Fort Lauderdale SEO – Best Internet Marketing Agency

As you get better, you will begin to figure out what you can do to make changes that are positive to your site. This article has tips on SEO and how you can use it to optimize your website and increase traffic.

To help you to rank highly on search engines you’ll need to take advantage of the meta tags for “Title”, even those that are misspelled, and “Keywords”. Search engines will be able to see these meta tags and you will increase your visibility. For example, if the website is about rabbits, you could use rabbit,” “eyeglasses” and “eye glasses,” etc.

Pay-per-click is an effective affiliate marketing tactic. This is the simplest affiliate program to implement, so the pay is correspondingly modest, but those small profits can compound rapidly.

You should correctly anchor text when internally linking on your site. Using generic anchor text like “click here” is not going to help your search engine rankings because it is too generic. Using keywords as anchor text will allow you to be noticed by those crawling spiders.

Visitors will only stay on your site if it has information they want and when you improve the content your page has, so getting your content up to par is a good way to keep traffic steady.

This tag should be thirty words or less. This page should be no more then 100 KB in size.

A site map which has your keywords. Site maps are great ways for both search engine optimization.

It is important to constantly release new content and publish fresh articles. Websites that produce fresh content generally appear more useful to search engines than those with older updates. Sites with more new content appear higher rank.

Don’t use too thin by trying to include too many keywords. Keep your site’s focus to a dozen or so main keywords or phrases that your site is about. Use online analytical tools to determine which words and phrases really bring in the most traffic.

Focus on mastering one SEO techniques at a time. There is not enough time to excel in all the various SEO techniques, so learn one and exploit it extensively.

Search engines put extra emphasis on your title tag than other areas.

If you simply provide the same information that visitors can find on many other websites, it is necessary to include material that stands apart from that offered by other websites.People who like what they read the first time they visit your site when you have something interesting and unique to offer.

A good thing to remember about marketing on the Internet is to always try to tie current events into your product.This is important because you get visitors that were searching for something seemingly unrelated topic. This is also a good way to keep your site provide more information to regular visitors.

If you have a shared server, make sure you’re not using a proxy that shares with a site that’s been banned. If your IP is the same or similar to one on a spam blacklist, your site may be penalized, thereby decreasing the traffic to your site.

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Internet Marketing Education Platform Launches New Social Media

High Traffic Academy (HTA), an Internet education company designed to train and elevate online marketers, continues to diversify its platform offerings for members with the release of a new course showing how a popular social media platform can be utilized beyond brand awareness to generate revenues through advertising.

The Twitter Marketing course was developed soon after HTA experienced positive responses from its Facebook Marketing 101 course. Realizing that most of its members held an interest in driving traffic and increasing conversions on social media, specifically, it seemed like a natural progression to continue expanding on the social platforms HTA covers in its online video trainings.

The Twitter Marketing course is taught by Joshua Roaché, an online marketer who has more than ten years’ experience in the online advertising space. The information in the course is presented in such a way that even someone who is unfamiliar with the Twitter platform itself can glean knowledge of its application to business.

The course covers quite a bit of information in a short time frame, making it convenient for busy professionals to still receive value from the training. Some of the content covered includes how to craft a message in less than 140 characters to stand out on a platform where tweets have a lifespan, how to set up tailored audiences to make sure your message is getting to people most interested in what you have to offer, and how to set up Twitter advertising campaigns that meet specific goals of your business.

“Twitter is one of the most underutilized platforms businesses use,” mentions Roaché. “Most businesses know they should have a presence on the platform, but miss out on a lot of features and insights available to them.”

Twitter Marketing is meant to be an introductory course, leaving room to cover more advanced topics in later trainings of its kind. High Traffic Academy is already in development of other courses it thinks will compliment this new addition to the course list.

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