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Category Archives for Adwords Marketing

Social Media Marketing Advice For The Business Owner

That being said, social media market campaigns can fall flat if they aren’t planned adequately.In this article you will read about ways to use popular social media marketing.

If you are using Twitter to promote your business, then make certain to regularly respond promptly to any communications with your followers. Thank people that mention you, and let them know you appreciate their patronage. This will build a more solid foundation with your potential customers.

Let your customers know that you are going to start being active in social media. When these people join your page, most of these sites will also inform their connections they are following you. This basically amounts to free advertising should not take lightly. It is also more value than ordinary advertising since it’s a referral.

YouTube users are generally better leads because they have generally already seen a video you have posted, as they will already know a bit about you when they view the videos you have uploaded to YouTube. If your visitors already know something about your product line before browsing your website, they will have more knowledge about your products and potentially complete more purchases.

To be successful in the field of social media marketing, you need to act like you’re successful until you actually are successful. Look at how they’ve designed and analyze what they post and what specials they have.

Ask for help while running your social media marketing campaign. This market is enormous; there are many designers and consultants can create a website and social media strategy that works for you. This may be costly, but it can be helpful.

If you don’t provide any activities or interact with people, then your social media campaign is not going to succeed.

Ensure that this is clearly visible on your websites, blogs, website and on your signature when you go to leave a comment. You also link every social media sites.

Even with constant revolutions in how we communicate on social networks, you must always maintain a professional attitude.

Your social media sites are a great way to advertise your retail store or order your products online. You can post news and announcements about discounts, or new locations you’re opening up. People must perceive adding you via Facebook interesting to them.

Be prepared for the negativity associated with using social media marketing. You can also use your social media pages to improve customer relations, but you must be able to deal with with unhappy customers too. Do not turn your back on it but face it head on and try to make them happy.

Use as many social media sites when marketing. While Facebook may be the most popular and effective tool, don’t neglect using others like twitter or MySpace. You have a better chance of success if you implement many types of media outlets.

Make the contest fun, fun, and relative to your services and products.

Use social media for market research new products and to get feedback on current products. They can give you information you did not realize about your product, and it is free.

Read more about legal marketing boca raton

Follow others on Twitter who follow you. This is something that most people expect. It shows that the company is friendly and they are equal to you.

There are countless advantages of using social media marketing for your business. A lot of people are getting on social media sites every day, and you can get a great audience by using them. Hopefully, this article has helped you to understand more about using social networking to achieve your business goals. Start setting up social media accounts and enjoy your profits!

3 common mistakes made in do-it-yourself PPC

Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.

diy-tools-1920People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when Google makes it look so easy in its myriad of fanciful videos?

Now, I’m sure there are a lot of smart, self-taught business owners and in-house marketers who have found some success with PPC. But they also have their day jobs, and that’s where it gets tricky to stay on top of all the newest paid search features, trends and strategies that are essential for staying ahead, not to mention trying to monitor and optimize the account daily in between everything else.

Not surprisingly, many do-it-yourselfers end up seeking professional help at some point, and at my agency, we’ve inherited a few of those types of clients. From those, we typically see three common mistakes that DIYers make.

Let’s look at those now, and if you’re a DIYer, you can ensure you’re not succumbing to these common pitfalls.

1. Bidding too low

Let’s start by looking at one of our clients in the legal field who started out as a DIYer. Their bids were set to $50 for “personal injury” keywords. (If you’re familiar with the legal field, you know that sometimes, clicks can cost upward of $150.)

This resulted in less than a 10-percent impression share for this business, and when the ads did show up, they were low in the SERPs, and the click-through rates were dismal.

What DIYers often don’t know is that you can still frequently stay within your budget when it comes to cost per click if you show Google you’re serious and willing to pay (That means jacking up your bids).

While you might initially pay more for the clicks, over time, as your account begins to improve and your Quality Score shows it, you may end up paying around what you initially wanted to spend on clicks — but the icing on the cake is that you’ll probably have more conversions.

When we took over this lawyer’s account, we cranked up the max we were willing to pay for a click to $150. The impression share jumped 90 percent, which made them competitive enough to show up in the search results.

And, over time, their cost per click was between $65 and $72 — not much higher than the $50 they originally bid.

Cost per Click Screenshot

2. Trying to do too much in one ad group

Each ad group should have one job to do, with one focus. A common mistake is to try to make one ad group do too many things by including keyword phrases that are too dissimilar.

As you can see from the screen shot of this account that we inherited, the keywords featured in one ad group are pretty different, and they could easily be broken out into their own individual ads groups.

Ad Group ScreenshotIf you’re a DIY PPC person, this intro video from Google illustrates how to organize your account conceptually.

Having focused ad groups helps you better tailor the message of the ads that are served for those key terms to make them more relevant to your audience and your business.

3. Not keeping up with innovations

One of the hardest parts of AdWords management is keeping up with all the new features and strategies. It truly is a full-time job. So when you already have a full-time job, it’s nearly impossible to do.

This means you can miss out on big opportunities. Opportunities like call-only ads, which our lawyer friend wasn’t exploring at the time, though it was available to him. When we inherited the account, we immediately added it because we knew it can be an important strategy for local service-based businesses.

Call-Only Ads ScreenshotThe client immediately saw results. As you can see from above (measured in seconds), many of the call duration times are 20 and 30 minutes, so we knew prospects were staying on the phone, and that’s a good thing for the client.

If you’re a DIYer, remember that if you take even a couple of weeks off from PPC, you might come back to five new AdWords features you now have to learn in addition to your regular workload. It’s just not worth it!

Article source: http://searchengineland.com/3-common-mistakes-ppc-253218

Google’s Keyword Planner Now Combines Keywords for Search Volume

keyword planner search variantsGoogle’s Keyword Planner has been a staple for both advertisers and SEOs to get an idea of traffic volume for keywords.  This helps identify the keywords with the most traffic as well as identify keywords that have lower volume, which often means less competition.  But a major changes to Google’s Keyword Planner has made those traffic volume estimates much less valuable.

Last week, Google made a change to the tool where instead of showing individual keyword estimates for each keyword or keyword phrase, Google is now lumping in the data together, meaning Google will show identical estimates for similar keywords or keyword phrases – advertisers will recognize this as Google combining search variants.  You can no longer see individual estimates to see which of those has the highest volume and which the lowest, and valuable aspect for both advertisers and SEOs who are choosing which keywords to target based on volume .

This also has another major implication.  For those that don’t notice the change – or worse, pulling the data from tools that haven’t updated to take into account the change – this means that some advertisers and SEOs are grossly overestimating those numbers, since many tools will combine data, and there is no notification alert on the results to show that how Google calculates average monthly searches has been changed.  So the data could erroneously be combined, instead of noting that the estimates Google is provided are combined already for many, leading SEOs and advertisers to think search volume is far higher than it really is.

For example, here are the results for two keywords – SEO and search engine optimization.  Instead of reporting individually, they are now showing identical data, even though previously it showed the data individually.  For someone not paying attention, they could believe that these two individually have a search volume of 1,346,000 average monthly searches total.  But in reality, it is SEO and search engine optimization TOGETHER that have 673,000 monthly searches.

keyword planner 1

However, there is even more problems.  There could also be ADDITIONAL keywords that are included in that 673,000 figure, but the Keyword Planner does not state this.  So estimates could be significantly off for someone thinking the total search volume just for “search engine optimization” keyword alone is 673,000 per month.

The Keyword Planner now seems to combine many search variants, including:

  • plurals with non-plurals for any word in the keyword phrase
  • acronyms with longhand version
  • stemming variants: -er, -ing, -ized, -ed etc keywords (ie. designer, designing, designed)
  • words that can be spelled with or without space (ie. car park and carpark)
  • words with and without punctuation (ie. kid toys and kid’s toys)

In some ways, it does make sense that Google is showing close variants with the same data.  But for some advertisers and SEOs, sometimes those close variants can have vastly different “real world” results, even if Google is now lumping them together.

This change could be connected to the fact Google also began restricting access to the Keyword Planner tool to those with active AdWords campaigns only, a decision they later seemed to backtrack on, changing the “requirement” to a “bug”.   And with Google using close variants in AdWords, then perhaps this change makes sense.  But for those who use it as a keyword volume tool, the value of this tool just diminished significantly.

Article Source: http://www.thesempost.com/googles-keyword-planner-now-combines-keywords-for-search-volume

AdWords Ads Coming To Google Local Pack

At SMX Advanced yesterday, Google announced that ads are coming to the local pack. That means one of the three local results in the local pack will be an ad and local SEOs need to make sure their clients show up in the top two local results, instead of the top three.

Joy Hawkins posted about this on Google+ and said:

Well….Google just announced at SMX that the 3-pack is going to start containing an ad soon. So instead of the 3-pack it’s going to be 1-ad + 2 organic listings. Yes, the ones right on Google search (not the expanded pack). Be prepared to try to get clients in the top 2 instead of the top 3!

There is a lot of concern over this news from the local SEO community. There is also discussion around this at the Local Search Forums.

Here is a mock up of how the ad may show in the local pack, at least, how I think it may show. Note; the ad label may be purple instead of green.

Forum discussion at Google+ & Local Search Forums.

Article Source: https://www.seroundtable.com/google-local-pack-to-get-adwords-ads-22275.html